Face 2 Face with Infinite Style eBoutique



 

“THE WOMAN BEHIND THE CURVES...”
Infinite Style was founded in 2010 by Renita Martin with a passion to dress plus size women to their full potential! As a full figured woman herself, Renita frequently found she was frustrated with the limited selection in the few stores that catered to real women with curves. At Infinite Style, all the apparel is hand-picked to suit curvy girls everywhere!



This interview was conducted by your blogger Cushena Sheree of Fa'shena's Styling!

Decemeber 11, 2012

 



Cushena: Do you plan to have any physical locations, in addition to your online boutique?

 

Renita: Yes, in Charlotte maybe in the next year. I want to develop my online boutique and at least do that for a full year before I get a physical location. I had thought about showcasing my pieces in small shoe or accessories boutiques, but right now online is working for me.

Cushena: When is your next trunk show?
 
Renita: The next event is this Friday, December 14, 2012, Dupp & Swat: The Studio 5pm-9pm. I am also open to taking part in other trunk shows and vendor shows whenever they come about.

*Please take note that this event has already occured*

Cushena: Do you have a wardrobe consultant that assists you in choosing the merchandise that you sell?

 

Renita: No. My company offers style consults for full figured women, so I solely run that and every aspect of the business.  As a plus size woman, I can relate and help other women accentuate their most flattering body parts.
 

Cushena: Where do you get your merchandise from. Do you purchase from other boutiques or thrift?
 

Renita: A lot of people ask me do I buy from other boutiques, but No. I order from vendors and I need to start thrifting. People get on me for not thrifting, but I just haven't gotten into it. Sometimes with full figured women, it is already a challenge to find clothes in the correct sizes at several places, so I feel like thrifting would be double the challenge. I go to Goodwill, but I don't go to the big places like the real thrifters do.

Cushena: Who is your favorite designer?

 

Renita: Plus size?

 

Cushena: Sure, you have to be able to wear it, right?

 

Renita: Well the only designer (that I know of) that solely focuses on plus size that I like is Monif C. She mainly does dresses and swimsuits. I wish she would do blouses and other pieces. In the future I would like to design myself too, but I can't draw or sew, so I will wait until I build the boutique, then move into the full aspect of designing with someone who can take my ideas from my mind into realization. I want to design ready to wear clothes, with my own true plus size chart and everything! Also, work wear and party clothes. All in the future though because I don't have the time.

Cushena: So, how do you primarily advertise?

 

Renita: I primarily advertise through my social media sites. I have also been featured in Metro Proponent, local magazines like Urban Times with Nicki Rich and I also have a publicist now and will eventually feature me in his magazine, Celebrity Power. last event I was apart of was the Red Pump, Red Tie. There was so much media there. Everywhere I turned, there was a camera! It was awesome though. Infinite Style was apart of the fashion showcase & we had models to walk in the show. Production wanted me to come out for the finale walk, but I'm so used to being behind the scenes! I did it, but I was so nervous! Overall, one of the best events I was apart of this year!
 

Cushena: You know you have to come out, so they can see the person behind the actual clothes. (LOL)

 

 

 

Please SHOP with Infinite Style eBoutique
 http://www.infinitestyleonline.com