Swedish company H&M is introducing their new summer campaign as, “Beyoncé as Mrs. Carter in H&M.” Not only does Beyonce have the beauty and body to pull off the looks with ease, but she is the ideal icon of women empowerment, which is a major focus of the campaign. H&M wants to relay the message that women can be all things: strong, vulnerable, sensual, maternal, fun, and flirtatious. Which is all things Mrs Carter is all about.The ads were shot in Nassau, Bahamas, by photographers Inez van Lamsweerde and Vinoodh Matadin. The commercial will debut a new song by Beyoncé, entitled, “Standing On The Sun,” which fits nicely with the theme of the elements in nature. The line offers a variety of trendy swimwear and beachwear pieces, including a tie dye bikini from this summer’s H&M Water Collection. H&M's high summer 2013 collection won't be in stores until May, but you can check out her first shot from the ads below.
By Swank Stylist
